The contract for management of the complete online marketing activity for The Carphone Warehouse Group was formally awarded to Essence from the beginning of April 2006. The Carphone Warehouse Group includes the Carphone Warehouse and TalkTalk brands, amongst others, and is the largest telecommunications retailer in the UK.
Following the success of The Phone Spot and a pilot phase marketing Carphone Warehouse brand products through the end of 2005 and Q1 of 2006 Carphone Warehouse have confirmed the award of their online marketing account to Essence. The contract includes advisory services, buying, planning and the management of all marketing channels across brand and direct activity.
As well as growing Carphone Warehouse's online success the contract will also mean supporting TalkTalk in their current push to reinvent the UK broadband market with their 'free broadband forever' proposition.