Holiday Cottages Group, the UK’s number one holiday cottage rental agency has selected Essence to handle the display and social networking elements of a digital revamp in 2010. Efficient Frontier was also appointed to manage paid search marketing campaigns across eight of the brand’s websites. Essence’s work will include direct response and brand display activity, and will leverage its proprietary campaign management system, Olive™ to manage and optimise campaigns across portals, travels sites, ad networks and social media.