When YouTube France asked Essence if we would collaborate on a woldwide film project, that involved the genius of photographer Yann Arthus-Bertrand under the guidance of legendary Director Luc Besson's production company, we jumped at the chance.
We were asked to devise a Digital Marketing campaign that brought people together from all over the world to watch the movie "Home" on the same day of release. The result was a sleek YouTube channel that enabled users to watch trailers and different related videos of the film, prior to release, alongside documentaries, photo galleries and more. We also designed a series of Gadget ads, that enabled users to actually watch the film from any website where the banners were placed. This helped not only spread the word about this Environment based film, but also turned every website where the gadget ad appeared into a cinema.
Check out the YouTube channel for the film, 'Home'.