We believe that it takes a truly integrated approach to all angles of your online business to deliver real customer-value driven results. For this reason we offer the full range of digital agency services, consulting, analysis and value management all in one place.
Our integrated approach covers all online media channels and takes advantage of the exceptional relationships we have built with the biggest partners in the industry. Combined with our proprietary tracking and management infrastructure the results are exceptional.
Our approach to media buying is intelligent, targeted and aggressive, leading for instance to the largest campaign on Yahoo! in 2007. We specialise in brand, direct and "brand response" campaigns and our rates have been recently benchmarked at 54% of market by Billets.
That means that on average Essence clients get twice the bang for the same buck. But it doesn't stop there - as well as great rates we've delivered exceptionally creative planning, innovative media formats and smart measurement techniques in display campaigns in the UK and Europe for the likes of Google, TalkTalk, Electronic Arts, PKR and more.
We work with all the major search engines, partnering with 'best of breed' specialists to deliver what we firmly believe are market-revolutionising modeling and technical capabilities. By layering this with our own cross-channel overview, detailed management and strategic direction we deliver fantastic results for clients.
We were the first UK agency to partner with leading US search engine platform Efficient Frontier, the fastest growing search optimisation platform in the world. This gives us the flexiblity to tailor manual and automated optimisation techniques to each client situation, combining them with best practice across all aspects of search management to deliver immediate impact.
We work extensively with all the major networks. We have built programs from launch to seven-figure annual budgets, transferred programs to new networks or to internal management and simultaneously dramatically grown and improved the ROI on existing programs.
Our latest work with leading Affiliate Network TradeDoubler has been selected by them for entry into the NMA Effectiveness Awards 2008.
We'll keep you posted.
We work closely with all the major partners on all sizes of program up to and including large scale listings with complex and dynamic product sets in highly competitive sectors.
We have exceptional relationships with all the major online players and can work with you and with them on custom arrangements delivering unique media opportunities.
All of this is managed in greater detail and cohesion than any industry available system by our proprietary campaign management system (IMPACT) and our bespoke data warehouse, delivering a highly flexible view integrated across media channels.
We also incorporate client data to manage activity to your own underlying short- or long-term value drivers, truly optimising to the impact on your own bottom-line.